The single greatest element of Twilight‘s box office success this weekend:
“Teen girls rule the earth,” said Paul Dergarabedian, president of Media By Numbers. “If you look back at the `Hannah Montana’ movie, how well that did, and now this movie, the teen girl audience will never be ignored again or underestimated. It was always teen boys who were the coveted ones, but someone finally caught on to the idea that girls love movies, too, and if you create something that they’re into, that they’re passionate about, they will come out in big numbers and drive the box office.”
This was the biggest opening weekend ever for a female director, for an adaptation of a book written by a woman, for young women, with a young woman as the main character. Here’s hoping the teen girl audience — and the whole female audience — really will never be ignored again.
Thanks to counteragent for the links!